Privacy Policy

Effective Date: 6/9/24

  1. Introduction

Trace Realty (“we,” “us,” or “our”) is committed to protecting the privacy of our clients and website visitors. This Privacy Policy outlines how we collect, use, disclose, and protect your personal information in compliance with applicable laws, including the Utah Consumer Privacy Act (UCPA).

  1. Information We Collect

We may collect the following types of information:

  • Personal Information: Includes your name, address, email address, phone number, and other identifying information.
  • Property Information: Details about properties you are interested in buying, selling, or managing.
  • Transaction Information: Information related to real estate transactions, including contracts, financial details, and communications.
  • Usage Data: Information about how you use our website, including IP address, browser type, and pages visited.
  1. How We Use Your Information

We use your information for the following purposes:

  • Service Delivery: To provide real estate and property management services, including buying, selling, and managing properties.
  • Communication: To communicate with you about your inquiries, transactions, and our services.
  • Marketing: To send you promotional materials and updates about our services, subject to your consent.
  • Compliance: To comply with legal and regulatory requirements.
  1. Information Sharing and Disclosure

We do not sell your personal information. We may share your information with:

  • Service Providers: Third-party vendors who assist us in delivering our services, subject to confidentiality agreements.
  • Legal Authorities: When required by law or to protect our legal rights.
  • Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred to the new entity.
  1. Data Security

We implement appropriate technical and organizational measures to protect your personal information from unauthorized access, disclosure, alteration, and destruction. However, no data transmission over the internet or electronic storage is completely secure, so we cannot guarantee absolute security.

  1. Your Rights

Under the UCPA, you have the following rights regarding your personal information:

  • Access: The right to request access to the personal information we hold about you.
  • Correction: The right to request corrections to inaccurate or incomplete information.
  • Deletion: The right to request the deletion of your personal information, subject to certain exceptions.
  • Opt-Out: The right to opt-out of the sale of your personal information, although we do not engage in the sale of personal information.
  1. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your experience. You can control cookies through your browser settings, but disabling cookies may affect your use of our website.

  1. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any significant changes by posting the new policy on our website and updating the effective date. Your continued use of our services after any changes constitutes your acceptance of the revised Privacy Policy.

  1. Contact Us

If you have any questions or concerns about this Privacy Policy or our privacy practices, please contact us at:

  • Email:

Thank you for trusting Trace Realty with your personal information. We are committed to protecting your privacy and providing you with the best possible service.

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